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"It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better." -  John Ruskin 1819-1900

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Photo of the Week 78: Looking Back at General Steamship, 1950

1950 may seem like a long time ago but not too long for General Steamship Corporation, Ltd.

Gensteam had been a company for almost 30 years with roots dating back to 1921. At this time Harry S. Scott was the President and all advertising and communiciation was done with paper. Below is a look back through a General Steamship Add that was graciously shared from the daughter of a man who had worked with General Steamship from the 50's to the 70's.

We would like to thank the contributor who found this and and share some of the pages from this add. All photos below are from the General Steamship advertisement created in 1950 (approximate, exact date is unknown).


Cover showing common trade routes:


A bold quote from Thomas Jefferson on the inside cover:


A note from the President at the time regarding the recent move to 432 California St in downtown San Francisco:


"New" headquarters office, 432 California St. in downtown San Francisco:


San Francisco office photos:


Los Angeles office photos:


Portland and Seattle office photos:


Vancouver Canada Main Office (note the "Empire House" emblazoned at the top of the building). Location was 966 West Hastings St:


Simpson, Spence and Young (reference near the end of add):


Back Cover showing the Pacific and Indian Oceans: